ABN AMRO - In the 1960s, the Nederlandse Handelmaatschappij (Dutch Trading Society; 1824) and the Twentsche Bank merged to form the Algemene Bank Nederland ( ABN; General Bank of the Netherlands ). In 1966, the Amsterdamsche Bank and the Rotterdamsche Bank merged to form the Amro Bank. In 1991, ABN and Amro Bank merged to form ABN AMRO.
Accenture - Accent on the Future. Greater-than 'accent' over the logo's t points forward towards the future. The name Accenture was proposed by a company employee in Norwayas part of a internal name finding process (BrandStorming) . Prior to January 1, 2001 the company was called Andersen Consulting.
Adidas - from the name of the founder Adolf (Adi) Dassler.
AltaVista - Spanish for "high view".
Adobe - came from name of the river Adobe Creek that ran behind the house of founder John Warnock.
Apache - It got its name because its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'A PAtCHy' server -- thus, the name Apache
Apple - for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m. Apple's Macintosh is named after a popular variety of apple sold in the US . Apple also wanted to distance itself from the cold, unapproachable, complicated imagery created by the other computer companies at the time had names like IBM, NEC, DEC, ADPAC, Cincom, Dylakor, Input, Integral Systems, SAP, PSDI, Syncsort and Tesseract. The new company sought to reverse the entrenched view of computers in order to get people to use them at home. They looked for a name that was unlike the names of traditional computer companies, a name that also supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different.
Note: Apple had to get approval from the Beatle's Apple Corps to use the name 'Apple' and paid a one-time royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end audio equipment, to use the derivative name 'Macintosh', known now as just 'Mac'.
BBC - Stands for British Broadcasting Corporation.
BenQ - Bringing ENjoyment and Quality to life
Blaupunkt- Blaupunkt (Blue dot) was founded in 1923 under the name Ideal. Their core business was the manufacturing of headphones. If the headphones came through quality tests, the company would give the headphones a blue dot. The headphones quickly became known as the blue dots or blaue Punkte. The quality symbol would become a trademark, and the trademark would become the company name in 1938.
BMW - abbreviation of Bayerische Motoren Werke (Bavarian Motor Factories)
Borealis - The Northern Lights or Aurora Borealis, is the celestial phenomenon that features bursts of light in colourful patterns dancing across the night skies of the north. Borealis, inspired from the shining brilliance of the Northern Lights, was formed in 1994 out of the merger between two northern oil companies, Norway 's Statoil and Finland 's Neste.
BP - formerly British Petroleum, now "BP" (The slogan "Beyond Petroleum" has incorrectly been taken to refer to the company's new name following its rebranding effort in 2000).
BRAC - abbreviation for Bangladesh Rural Advancement Committee, world's largest NGO (non governmental organization) . It works in development programs around the world.
Bridgestone - named after founder Shojiro Ishibashi. The surname Ishibashi (??) means "stone bridge", i.e. "bridge of stone".
Bull - Compagnie des machines Bull was founded in Paristo exploit the patents for punched card machines taken out by a Norwegian engineer, Fredrik Rosing Bull.
Cadillac - Cadillac was named after the 18th century French explorer Antoine Laumet de La Mothe , sieur de Cadillac, founder of Detroit , Michigan . Cadillac is a small town in the South of France.
Canon - Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the company's first camera, the Kwannon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.
CISCO - its not an acronym but the short for San Francisco.
Coca-Cola - Coca-Cola's name is derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' for the name to look better.
Colgate-Palmolive - formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York Cityin 1806. Palmolive was named for the two oils (Palm and Olive) used in its manufacture.
Compaq- from "comp" for computer, and "pack" to denote a small integral object; or: Compatibility And Quality; or: from the company's first product, the very compact Compaq Portable.
Comsat - an American digital telecommunications and satellite company, founded during the President Kennedy era to develop the technology. Contraction of Communications Satellites.
Daewoo- the company founder Kim Woo Chong called it Daewoo which means "Great Universe" in Korean.
Dell- named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.
DHL- the company was founded by Adrian Dalsey, Larry Hillblom , and Robert Lynn , whose last initials form the company's moniker.
eBay- Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. " EchoBay" didn't refer to the town in Nevada , the nature area close to Lake Mead , or any real place. "It just sounded cool," Omidyar reportedly said. When he tried to register EchoBay.com, though, he found that Echo Bay Mines, a gold mining company, had gotten it first. So, Omidyar registered what (at the time) he thought was the second best name: eBay.com.
Epson - Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from "Son of Electronic Printer"
Fanta- was originally invented by Max Keith in Germanyin 1940 when World War II made it difficult to get the Coca-Cola syrup to Nazi Germany. Fanta was originally made from byproducts of cheese and jam production. The name comes from the German word for imagination (Fantasie or Phantasie), because the inventors thought that imagination was needed to taste oranges from the strange mix.
Fazer - named after its founder, Karl Fazer.
Fiat- acronym of Fabbrica Italiana Automobili Torino (Italian Factory of Cars of Turin).
Fuji- from the highest Japanese mountain Mount Fuji .
Google - the name started as a jokey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders, Stanford grad students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to 'Google'
Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for hotmail as it included the letters "html" - the
programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing.
HP - Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
Intel - Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.
Lotus (Notes) - Mitch Kapor got the name for his company from 'The Lotus Position' or 'Padmasana'. Kapor used to be a teacher of Transcendental Meditation (by Maharishi Mahesh Yogi).
Microsoft - coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.
Motorola - Founder Paul Galvin came up with this name when his company started manufacturing radios for cars. The popular radio company at the time was called Victrola.
ORACLE - Larry Ellison and Bob Oats were working on a consulting project for the CIA (Central Intelligence Agency). The code name for the project was called Oracle (acronym for: One Real a*****e Called Larry Ellison)
Red Hat - Company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) while at college by his grandfather. He lost it and had to search for it desperately. The manual of the beta version of Red Hat Linux had an appeal to readers to return his Red Hat if found by anyone !
SAP - "Systems, Applications, Products in Data Processing", formed by 4 ex-IBM employees who used to work in the 'Systems/Application s/Projects"
SUN - founded by 4 Stanford University buddies, SUN is the acronym for Stanford University Network.
Xerox - The inventor, Chestor Carlson, named his product trying to say 'dry' (as it was dry copying, markedly different from the then prevailing wet copying). The Greek root 'xer' means dry.
Yahoo! - the word was invented by Jonathan Swift and used in his book 'Gulliver's Travels'. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.




